The Project: Jill Helmer Consulting & Coaching Website and Rebrand

In the fall of 2024, just in time for her company’s 8th anniversary, we launched a rebrand and new website for Jill Helmer Consulting (JHC), an executive coaching and consulting company based in Philadelphia, Pennsylvania. It was founded by Jill Helmer, an experienced and highly effective organization development professional and coach with three decades of experience successfully developing people and teams.

The Challenge

The company didn’t have a true logo, and the existing website was created 8 years prior. It was outdated, had minimal copy, the navigation was confusing, and it didn’t accurately reflect her brand, her value or her services. Additionally, the site was built without basic SEO elements.

Referred by a past client, she put her trust in Thrive to rebrand her business and write, design and build her new, robust website. With little existing copy written about the company, discovery calls with the client were essential to unearth the “magic” she does and ensure we captured her voice and showcased her strengths.

The rebrand and new website project requirements included:

Create a logo and brand identity for the consulting and coaching company
Create a website that is clean, professional, beautiful and on-brand
Ensure the site is user-friendly
Ensure the site is SEO-friendly
Highlight Jill’s role as an official and active member of the Forbes Coaches Council
Write new copy that is clear, compelling to her target audience and captures what makes Jill stand apart

The Solution

Rebranding

We started with the rebranding part of the project. We began with listening and learning via interactive discovery sessions with the client.

One challenge we uncovered was that her company’s name is Jill Helmer Consulting, but her services include both coaching and consulting. Based on this, an understanding of her target audience, future goals and more, we created logo concepts, reviewed with the client, showed her a couple of variations of her favorite … and voila! To clearly communicate her core services, it prominently displays her name and “consulting and coaching” as her tagline.

Website Strategy, Branding, Design, Copywriting, Photo Selection and SEO Fundamentals

As part of the rebranding process, we also determined brand colors, typography and other visual elements and guidelines. These were all used to create a website moodboard, then the site layout and design.

Copywriting was a key component of this project, along with photography and testimonial selection. All worked together as part of the site’s storytelling and branding strategy.

Ongoing Support: Website Maintenance plus Monthly Blog Article Content

Thrive has continued to support Jill Helmer Consulting since the launch of the website. We provide backend website maintenance and monthly blog article copywriting to repurpose and showcase Jill’s bi-weekly thought leadership video series on LinkedIn.

Feedback from Jill on this ongoing work includes:

“I am so fortunate to be supported by Thrive PR and Kely Kirkendoll! I greatly value Kelly’s magic in turning my #thursdaythoughts videos into sharp and succinct articles that capture the key takeaways for those who follow my blog.”

Visit the Jill Helmer Consulting Website

Home page screenshot for Olive Branch Culinary Services in San Francisco, a new branding and website design and build by Thrive PR + Marketing

The Results: New Branding + Website Design and Build

In the client’s words:

“Since Thrive finished my website and rebranding in September [2024], I have seen an increase in website traffic and business traction. As importantly, I have felt more confident in the professional image I present to my clients and prospective clients. Thank you!”

Client Feedback

“Kelly and the Thrive team recently created my new website (www.jillhelmerconsulting.com) and business logo, and to say I was thrilled with their work is an understatement.

From the word go, the team was professional, poised, and treated me with an amazing level of customer service. I felt like I was being guided through the entire process by top-notch professionals who were eager to partner with me in creating an amazing product.

I greatly appreciated the discovery session that kicked off our work, where Kelly asked questions and learned about my business and my approach to coaching. Her insightful questions helped me articulate the magic of what I do. I watched as she and her team took my answers and created a website that captures this magic. I have had dozens of compliments on it, already, and this is just the beginning.

Thank you to Thrive PR for helping my business Thrive! You live up to your brand!”