What We Do
We are creative in our strategy work, strategic in our creative work and believe in excellence in execution.
Whether you’re launching a new initiative, ready to take your brand to the next level, need a new website or want an ongoing partner to serve as a leader or extension of your PR and marketing team, Thrive will create a customized and strategic approach to achieve your goals.
We take an integrated approach across the 4 main service categories outlined below, based on client needs, goals and budget.
Strategic Communications
At Thrive, we don’t walk in with a solution. We start by asking questions and listening.
We look at both the 50,000 and 5,000-foot views to understand your business goals, connect the dots and develop a recommended strategy.
To do strategic communications well requires experience and knowledge of public relations, branding strategy, internal communications, strategic marketing, digital strategy, content strategy, social media and more. It also requires an exceptional level of business acumen to understand how specific strategies and tactics will impact and interrelate with other aspects of a business.
Thrive brings decades of experience and knowledge to every client, every project. We see the forest and the trees and are adept at uncovering, discovering and putting a strategic communications plan in place to address your unique needs, goals, challenges and opportunities.
Public Relations
PR is the art and science of evolving, promoting and protecting our clients’ brands and reputations.
During our nearly 20 years in business, the field of public relations has undergone monumental shifts, and our team has adapted every step of the way. Despite constant change, the basics of good PR have remained the same: determine and understand your target audience, craft a compelling story and work smart and creatively to get the right message in front of the right people at the right time.
Our PR services include:
- Fractional Chief Communications Officer or CMO
- Strategy
- Research
- Message Development
- Branding and Re-Branding Strategy, Design and Management
- Internal Communications
- Media Relations/Earned Media
- Crisis Management
- Social Media Strategy and Management
- Influencer Strategy and Management
- Reputation Management
- Awards (Nominations and Award Promotion)
- Consulting
Marketing
Marketing is at the heart of every business. How you market and what you say to your market, in large part, determines the health and longevity of your organization.
We don’t see marketing as a cookie-cutter endeavor. It’s an evolving verb, and our cross-disciplinary team cares as deeply about a client’s brand (creating, promoting and protecting it) as we do about driving engagement, sales and retention.
Our team is adept at both digital marketing and traditional marketing and advertising.
The specific marketing tactics needed are unique to each client and situation. What remains constant is the basics that should underpin everything: 1) identifying your target market and pain points, 2) articulating your unique solutions and differentiators and 3) reaching the right people with the right message at the right time in a way that creates or evolves a relationship, meets your goals and fits your budget.
Our marketing services include:
- Fractional CMO
- Strategic Marketing, Planning and Consulting
- Branding (Brand Strategy, Identity, Brand Culture, Brand Management)
- Integrated Marketing Communications
- Social Media Management (Organic and Paid)
- Digital Marketing Strategy and Management
- Traditional Advertising Strategy and Management
- Content Marketing
- Creative Services
- Websites – Copywriting, Design, Build, UX, SEO, Full Project Management
- SEO – SEO Audits, Keyword Discovery, SEO Optimization
- Email Marketing
- Business Development Support
Creative
Our dynamic, award-winning team is incredibly creative, and not just with graphic design and copywriting. We’re creative storytellers, problem-solvers and solution-finders.
After all, the best words, visuals and creative ideas in the world don’t mean a thing if they don’t engage your target market and drive results.
Our creative services include:
- Branding Strategy
- Identity Design (logo, colors, business cards, brand guidelines)
- Marketing Collateral
- Messaging and Positioning
- Graphic Design
- Content Strategy and Creation
- Copywriting and Editing
- Presentations/Business Development Support
- Photography
- Videography
- Web Design, Copywriting and Development