Thrive PR, a Dallas/Fort Worth-based full service strategic and marketing communications agency that services clients around the country, took home FIVE top Worthy Awards across FIVE categories from the Public Relations Society of America (PRSA) Greater Fort Worth Chapter!
MARKETING COMMUNICATIONS – BLOOM HEALTH PARTNERS
Bloom Health Partners, a Canadian publicly-held COVID-19 testing company originally founded in Texas at the start of the pandemic, had been doing testing for Fortune 500 corporations such as PepsiCo and daily testing for Hollywood productions, including the popular Netflix series Ozark.
Bloom wanted to break into the school testing market – to help keep schools safe, healthy and open – and hired Thrive to strategize, create and project manage all supporting marketing communications needs.
We partnered with Bloom for over 18 months during this multi-phased, fast-paced project.
This integrated marketing communications initiative included:
1) Marketing communications and business development support to promote Bloom’s services to this new market.
2) Communications to support testing participation after Bloom was chosen as the vendor for all of southern Alabama by “The COVID Testing in Alabama K-12 Schools Program” (a coalition with the UAB School of Public Health, the Alabama Department of Public Health and the Alabama State Department of Education).
3) Later, marketing and communications materials for Bloom’s selection as one of the 6 vendors any school throughout Texas could select for rapid result testing material purchases and/or in-school testing services.
SPECIAL PUBLIC RELATIONS PROGRAM – BLOOM HEALTH PARTNERS
Thrive won the top 2023 PRSA Worth Award in the Special Public Relations Program category for a multi-pronged project for Bloom Health Partners, a workplace healthcare company.
With no vaccine for children yet, the UAB School of Public Health, in collaboration with the Alabama Department of Public Health and the Alabama State Department of Education, created “The COVID Testing in Alabama K-12 Schools Program.” Bloom was ultimately selected to serve the southern half of the state through its end-to-end testing services.
Because the testing was voluntary, communication – and overcoming myths, stigmas, fears and objections – was key to the testing program’s success.
Thrive partnered with Bloom and the Alabama coalition to create communications materials to help educate and influence parents in southern Alabama to consent to their K-12 children participating in weekly, voluntary, asymptomatic COVID-19 testing at schools, through a program aimed at keeping kids healthy and schools open for in-person learning in the 2021-2022 school year.
INTEGRATED COMMUNICATIONS – DON’T FRAUD MY TEXAS ADVOCACY CAMPAIGN
For a new statewide consumer education and advocacy initiative supported by professional roofing industry leaders across Texas, Thrive PR formulated and executed an integrated strategic communications plan to position, name, brand and promote the new Don’t Fraud My Texas campaign during Phase 1 (Jan-July ’22), reaching hundreds of thousands of Texans and driving targeted actions within the first 3 months of launch.
INTERNAL COMMUNICATIONS – HOSPICE SOURCE
Partnering with Hospice Source’s CEO, Thrive PR strategized and implemented a new, comprehensive, integrated internal communications program for the company’s employees across the country. The majority of employees worked in non-desk/delivery roles, making internal communications particularly challenging. The ongoing program resulted in a more engaged, informed and connected workforce.
NEWSLETTER (PRINT OR DIGITAL) AWARD
Thrive won the top PRSA Worthy Award in the Newsletter (Print or Digital) category for its internal monthly newsletter project for Hospice Source. It was the company’s first-ever employee newsletter and an integral part of the internal communications program Thrive helped put in place and manage.
